Psychometric analysis of the typical student profile.
Based on SAT/GRE correlation data.
Communications is a filtering environment. It rewards certain strengths (and exposes certain weaknesses). Use this as a self-selection tool.
Dominant archetype: The Connector. This archetype tends to be rewarded in the culture and study style of Communications.
Common traits include Social Intelligence and Adaptability.
The day-to-day of Communications is less about “being smart” and more about sustained attention: reading, iterating, and tolerating being wrong repeatedly until your model improves.
Typical career paths include PR, Media, and Corporate Communications.
Discover which careers match your cognitive profile and personality traits with our career aptitude assessment.
Estimated average IQ is ~111. This is a rough proxy derived from standardized-test correlations; it’s not a hard requirement for success.
It’s hard if the feedback loop taxes your weaknesses. If you enjoy deep focus and structured problem-solving, the same workload can feel manageable—sometimes even enjoyable.
Common traits include Social Intelligence and Adaptability.
Typical career paths include PR, Media, and Corporate Communications.