Privacy Policy

LifeScore ("we", "us", "our") is operated by TripMemo LTD, a company registered in the United Kingdom. This policy applies to the LifeScore website at lifescoretest.com and the LifeScore mobile application (together, the "Service").

• Account information: If you sign in via Google, Apple, or Facebook, we receive your name and email address from the sign-in provider. We use this solely to create and manage your account.
• Assessment inputs: Answers you provide during tests and quizzes. On the website these are processed anonymously. In the mobile app they may be associated with your account.
• Purchase data: When you make a purchase, payment is handled by our payment processors (Stripe on the website; Apple App Store or Google Play Store in the mobile app). For purchased web reports, we store an encrypted snapshot of the name you optionally provide, assessment category scores, selected answers and completion details with the Stripe purchase, so the original report can be regenerated. Your private report link grants access to that purchase; keep it private. Practice progress is saved in your browser. Your included retake answers and results are saved with your purchase. If you opt to save a payment method in checkout, Stripe stores it for faster future purchases. A secure browser cookie limits access to those saved payment options; a report link alone does not grant access to them. If you choose to share an assessment-record verification link, anyone with that link can see the name and result on the record. We do not store your full card details. We use RevenueCat to manage in-app purchase records.
• Usage and analytics data: We collect anonymised usage data such as pages visited, features used, device type, and general location. This is processed through Mixpanel (mobile app), Google Tag Manager, and Vercel Analytics (website).
• Advertising data: We use the Meta SDK to measure the effectiveness of advertising campaigns. This may include device identifiers and in-app events shared with Meta.

• To operate, maintain, and improve the Service.
• To process purchases and deliver paid content.
• To analyse usage patterns and improve the user experience.
• To measure advertising performance.
• To prevent abuse, fraud, or spam.
• To provide support when you contact us.

We share data with the following third-party services, each of which has its own privacy policy:

• Stripe: payment processing (website)
• RevenueCat: in-app purchase management (mobile app)
• Mixpanel: product analytics (mobile app)
• Meta / Facebook: advertising measurement (mobile app and website)
• Google Tag Manager: tag management (website)
• Vercel: hosting and web analytics (website)
• Apple / Google: sign-in authentication and app distribution

If you agree, or if you are in a region where agreement is not required and you have not opted out, we use the Meta Pixel and Meta's Conversions API to measure and improve our advertising.

• What is sent: the pages you view and funnel steps such as starting or finishing the test and starting checkout. After a purchase we send the order value and currency, a hashed (scrambled) version of your email address, your IP address and your browser user agent so Meta can match the purchase to an ad. We do not send your IQ score or your answers.
• Why: to measure which ads lead to purchases and to show our ads to people likely to be interested.
• Consent: in the UK, EU, EEA and Switzerland we only do this after you press Accept. Elsewhere it runs unless you opt out or your browser sends a Global Privacy Control signal.
• Change your mind: use the "Your privacy choices" link in the footer at any time.

Meta handles this data under its own terms and privacy policy.

We test different prices for our IQ report, to find the price that works best for most people. To keep the price the same from page to page, we store a small cookie called ls_ab2 in your browser. It holds only the letter a or b, lasts 90 days and contains no personal information.

• Consent: under the same rules as above, in the UK, EU, EEA and Switzerland we only set the cookie after you press Accept, and never if you decline or your browser sends a Global Privacy Control signal. Elsewhere it is set unless you opt out.
• What we count: which design you saw is added to our own anonymous funnel counts (for example, how many people started the test), to Microsoft Clarity recordings where Clarity runs, and to the order record of a purchase.
• Change your mind: use the "Your privacy choices" link in the footer, or clear your cookies.

Under the same consent rules as above, we use Microsoft Clarity to see how people use the website, so we can fix confusing or broken parts.

• What is collected: clicks, scrolling, mouse movement and page layout, which Clarity turns into heatmaps and session replays, plus device type, browser and approximate location. Names and other personal details you type are masked and never recorded. Numbers you enter into our calculators (for example an IQ score or an age) can appear in recordings.
• Where it does not run: your private report pages, certificate verification pages and checkout (which is hosted by Stripe).
• Consent: in the UK, EU, EEA and Switzerland Clarity only runs after you press Accept. Elsewhere it runs unless you opt out or your browser sends a Global Privacy Control signal. You can change your choice with the "Your privacy choices" link in the footer.

Microsoft handles this data under the Microsoft Privacy Statement.

We retain your account data for as long as your account is active. Analytics data is retained in aggregated, anonymised form. If you delete your account, your personal data is removed within 30 days, except where we are required by law to retain it (e.g. financial transaction records).

If you start checkout and do not finish, we may email you one reminder about that purchase. You can turn this off on the payment page before checkout ("No reminders") or with the unsubscribe link in any reminder. Resend delivers these emails. We send at most one checkout reminder per email address in seven days. Every reminder includes an unsubscribe link. We use Upstash Redis to keep a hashed email identifier, a send log for up to 90 days, and your unsubscribe preference for as long as needed to honour it. We do not store your card details in this log. Turning reminders off does not affect access to your purchases.

Under applicable data protection laws (including UK GDPR), you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data.
• Object to or restrict certain processing.
• Data portability where applicable.

To exercise any of these rights, contact us at support@lifescoretest.com.

You can delete your account and all associated data directly within the LifeScore mobile app. For full instructions, see our data deletion page. You may also request deletion by emailing support@lifescoretest.com.

The Service is not directed at children under 16. We do not knowingly collect personal data from anyone under 16. If you believe we have collected data from a child, please contact us and we will delete it promptly.

We may update this policy from time to time. Material changes will be communicated through the Service. Continued use after changes constitutes acceptance.

If you have questions about this privacy policy, contact us at support@lifescoretest.com or visit our contact page.