GENERATIONS

Cohort psychology: what each generation optimized for, what they fear, and how to communicate without triggering status games.

Generation Z

Values purpose over paycheck. High sensitivity to burnout. Prefers asynchronous communication.

The "Burnout Generation." seeks validation and feedback. Values team culture.

The "Latchkey" mindset. Self-sufficient, cynical of management, just wants to get the job done.

Believes in "Face Time" and tenure. Competitive workaholic tendencies.

Optimized for reliability and sacrifice. Prefers clear roles, modesty, and steady contribution over personal branding.