Sales personality tests are built to catch candidates who oversell themselves

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Many sales employers screen with a sales personality test, often alongside a short cognitive test. Criteria's Sales Achievement Predictor, one of the most used, scores five sales traits and runs validity scales that spot applicants who exaggerate strengths or play down weaknesses.

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By the LifeScore Editorial Team · Updated · How we check facts

How close is this practice test to the Sales representative test?

Sales employers who use Criteria often pair a sales personality test with the CCAT, a 50-question, 15-minute cognitive test. Our CCAT-style practice test copies that pace and mix of verbal, math and spatial logic, the part of a sales screen where practice clearly pays off.

The Sales Achievement Predictor and similar tools are personality measures with validity scales, and no practice test can or should rehearse them. If your invitation includes only a personality test, our free test will not help with it.

It is a CCAT-style test: 50 original questions in 15 minutes. Check the test name in your invitation email before you decide how to prepare.

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Practise the CCAT that many Sales employers add to the personality test

The CCAT is 50 questions in 15 minutes across verbal, math and spatial reasoning, and most people do not finish. Timed mocks show which question type costs you before the real screen.

  • 8 full mocks of 50 questions on the real 15-minute clock
  • 16 topic drills of 12 for the sections that cost you points
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  • 592 questions in all, every answer explained

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Sales representative: the assessment at a glance

Common personality testSales Achievement Predictor (SalesAP), offered through Criteria and published by MHS
LengthAbout 140 items; Criteria estimates 10 minutes, a prep site says 15
Traits scoredAchievement, Cold Calling Initiative, Competitiveness, Sales Closing, Sales Disposition
Validity scalesIdentify answers that exaggerate strengths or minimize weaknesses
Recommended forSales representatives, sales associates, retail sales and call center representatives
Cognitive add-onOften the CCAT: 50 questions in 15 minutes
Reading levelA career site describes a sixth-grade reading level

The Sales representative stages, and who says so

Every stage is marked by its source. Stated means the body that sets or runs the test says it on its own pages. Candidates report means we found it only in candidate accounts and prep guides.

  1. 01

    Sales personality test

    Estimated at 10 minutes by Criteria

    Stated by the test owner

    Self-report items scored on five sales traits, with validity scalesA prep site gives 15 minutes. Criteria's sample report credits the test to Multi-Health Systems.
  2. 02

    Cognitive aptitude test

    CCAT: 50 questions in 15 minutes

    Stated by the test owner

    A timed test of verbal, math and logic, such as the CCAT, where the employer adds oneCriteria publishes the CCAT format. Whether your employer adds it is the employer's choice.
  3. 03

    Interviews and role play

    Candidates report

    Interviews and, at some firms, a mock call or pitchWhether there is a mock call, and what it looks like, is the employer's choice; ask the recruiter.

How the test catches overselling

A career site quoting Criteria says the SalesAP's validity scales identify applicants who exaggerate strengths or minimize weaknesses, and that the scores are adjusted accordingly. In plain words, answering strongly agree to every flattering statement can lower your result rather than raise it.

This is the one place in a sales hiring process where the pitch instinct works against you. Treat each item as a question about your past behavior, not a chance to close. Confident and honest beats perfect and implausible.

The five traits and what they mean for you

Criteria lists five scales: Achievement, Cold Calling Initiative, Competitiveness, Sales Closing and Sales Disposition. They map onto the shape of sales work: setting and hitting targets, starting conversations with strangers, wanting to win, asking for the order and enjoying the job itself.

Different sales roles weigh them differently. A field role built on prospecting needs cold calling initiative; an account management role may care more about disposition. Read the job ad, think about which parts of the job you have actually done, and let your answers reflect that experience.

Ten minutes, 140 items

Criteria's overview estimates about 10 minutes, and other descriptions put the test at 140 items. That is a few seconds per item, which is intentional: quick answers tend to be more consistent than considered ones.

Do it in one sitting, somewhere quiet, without stopping to research what the ideal salesperson would say. If an item does not fit your experience, answer for the closest situation you have been in.

The part you can practise: the CCAT

The CCAT is Criteria's general cognitive test: 50 questions in 15 minutes across verbal, math and spatial reasoning. Most people do not finish, so pace and guessing strategy matter as much as knowledge.

This is where timed practice helps. Take our CCAT practice test once to find your weakest question type, then drill it. Our Criteria tests overview explains how the CCAT is reported to employers, and if your invitation names the Wonderlic instead, use our Wonderlic practice test.

After the tests

Assessment results usually decide who gets an interview, not who gets the job. Some employers add a mock call or pitch at interview, which is where you can show the drive the personality test tries to measure.

Prepare two or three stories with numbers: a target you hit, a cold outreach that turned into a deal, a lost sale you learned from. Those stories carry more weight than any test score once you are in the room.

Practise the skills Sales representative asks for

50 original questions, 15 minutes, scored the moment you finish. Free, no sign-up. Not the Sales representative test.

Start the free CCAT test

A simple prep plan for Sales representative

  1. 01

    Take the free CCAT test first

    It takes 15 minutes and shows where you stand before you spend a single hour on revision. See what the CCAT test covers.
  2. 02

    Read the stages that apply to you

    The comparison guides below line Sales representative up against other employers for each stage type, so you can see what is stated and what is only reported.
  3. 03

    Add timed mocks if you want a full course

    The CCAT Pass Pack adds timed mocks, topic drills, a score predictor and a study plan. It is £29 (US$39) for this exam, one payment and no subscription. Applying to several employers? The Employer Assessment Bootcamp opens every employer-style test for 60 days for £59 (US$79). Your free score comes first, so you can decide with a number in hand.

Tips for the Sales representative assessment

  1. 01

    Answer the personality test from past behavior

    Validity scales look for answers that sound too good.
  2. 02

    Avoid strongly agreeing with everything

    Exaggerated strengths can lower an adjusted score.
  3. 03

    Keep a steady pace

    About 140 items in roughly 10 minutes leaves seconds each.
  4. 04

    Practise the cognitive test on the clock

    The CCAT gives 15 minutes for 50 questions.
  5. 05

    Read the job ad for the traits it needs

    Prospecting and account roles weigh the five scales differently.
  6. 06

    Bring numbers to the interview

    Targets and results back up what the test suggests.

What candidates and prep sites report

These come from anonymous reviews, university careers pages and prep guides. They often disagree, and Sales representative has not confirmed them. Read them as leads, not rules.

  • A career site says the SalesAP is written at a sixth-grade reading level.
  • A prep site describes the SalesAP as taking 15 minutes, longer than Criteria's 10-minute estimate.
  • Criteria case studies describe call centers and restaurants using the SalesAP to screen sales staff.

Frequently asked questions

What is a sales assessment test?

Usually a sales personality test such as the Sales Achievement Predictor, sometimes with a cognitive test such as the CCAT, before interviews.

What does the SalesAP measure?

Achievement, Cold Calling Initiative, Competitiveness, Sales Closing and Sales Disposition, with validity scales for exaggerated answers.

How long is the Sales Achievement Predictor?

Criteria estimates about 10 minutes; a prep site says 15. Descriptions put it at 140 items.

Can I prepare for a sales personality test?

Not by practice. Read the role, reflect on your real sales experience and answer honestly and consistently.

Do sales jobs use the CCAT?

Some do. The CCAT is Criteria's 50-question, 15-minute cognitive test, and it is common in sales hiring. Practise it with our [CCAT practice test](/ccat-practice-test).

Is there a pass mark?

Not a published one. Employers compare profiles and scores with their own benchmarks for the role.

Is this the employer's sales test?

No. LifeScore is not affiliated with Criteria Corp, MHS, Wonderlic or any employer. Our practice questions are original.

Checked November 2026 through search summaries of Criteria and publisher pages and career guides; we did not read them in full. Employers rarely say which sales test they use, so we could not verify any particular company's process, and no vendor publishes a pass mark. The 140-item count comes from the publisher's and career sites' descriptions, not from Criteria's overview.

Guides that cover Sales representative

Other employer assessments

LifeScore is not affiliated with Criteria Corp, MHS, Wonderlic or any employer that uses their sales tests. Their names and trademarks belong to their owners and appear here only to describe a selection process. This page rests on what those bodies publish and what candidates report, and none of them has reviewed or endorsed it. Our practice test uses original questions in a similar style and is not the selection test itself. LifeScore is not affiliated with Criteria Corp. CCAT is a trademark of Criteria Corp. Our practice tests are original questions written in a similar style and timed the same way. Reviewed November 2026 by the LifeScore Editorial Team.